The
Archaeology Channel 
| Our Traffic | Facts to Consider | Our Program | Underwriter List |
We invite companies, organizations and individuals to consider underwriting The Archaeology Channel to secure valuable exposure while making a significant contribution to public education. Underwriting, a form of sponsorship for nonprofit organizations, promotes the Underwriter while supporting the nonprofit. Underwriters benefit from the public visibility and positive image they derive from the exposure as well as the traffic attracted to their Web sites and the sales that result. The fee paid by an Underwriter to ALI is considered a tax-deductible contribution by the IRS. Underwriting contributions are a critically important source of operating funds for our organization and this project. We appreciate your help!
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Consider Our Traffic The Archaeology Channel is now one of the most popular archaeology websites in the world. Our traffic has grown dramatically over the past seven years, including 400 percent growth in 2005 and another 30 percent in 2006, when it reached 3.5 million sessions and 6.4 million page views. Traffic in 2008 reached 8 million pageviews. The graphic to the left illustrates our growth from meager beginnings in 2000. One of the most remarkable phenomena in recent years has been the growth in traffic to our Audio News from Archaeologica. After that weekly news program began distribution via podcast in mid-2005, its traffic expanded 30-fold within one year and now is receiving more than 5000 page views per day. We are working to duplicate that success with other programs. |
Our Audience
In 2008, we conducted an online survey of our audience. We learned some important things about them that may have a bearing on the promotional value of The Archaeology Channel to you. Take a look:
Audience survey completed August 2008: 100 respondents
• Even distribution across the USA, with some unusual proportions in Oregon, Texas, and N. Carolina. Nine other countries included, led by Canada (4) and UK (3), and also including the Philippines (2), the Netherlands (2), Australia, Georgia, Ireland, China, and Hungary.
• 56 male, 44 female
• Modal age 46-55; secondary mode 18-25; very broad age distribution
• 54% between ages of 36 and 65
• Modal personal income just about equivalent for below $20k, 20-39k, and 40-59k; secondary mode 80-100k. 49 of 94 respondents above 40k. 7 of 94 respondents above 100k.
• 66 of 99 respondents with 4-yr. college degree or above.
• 13 of 100 working archaeologists; 22 of 100 including them plus teachers and professors; 26 of 100 students; 47 of 100 “archaeology enthusiasts.”
• 56 of 90 travel by air at least once a year.
• 51 of 86 travel for 1-2 week stays at least once a year.
• 79 of 92 are considering a vacation trip in the next year.
• 73 of 90 are considering a trip in North America in the next year.
• 48 of 88 are considering a trip in Europe in the next year.
• 52 of 100 visit TAC at least a few times a month; for 41 of 100, this was the first visit.
• 53 of 95 have at least moderate interest in technology.
More Facts to Consider
The Archaeology Channel offers distinct advantages for prospective underwriters:
• Our reach is worldwide.
• Our viewers are drawn from that portion of the world population with access to computers and Internet access, including broadband users, who tend to have more discretionary income than average.
• Our subject matter, archaeology and indigenous peoples, is widely popular. A 1999 Harris Poll of U.S. residents revealed that 76 percent of adults score their interest level in archaeology between 5 and 10 on a scale of 10.
• We have cultivated partnerships with archaeologists, indigenous groups, film and video producers, and film festival organizers to develop a large and growing volume of content (take a look!) that is very attractive to visitors. We are even creating original content of our own. Your message will be seen by many thousands of people.
Testimonial
Demonstrating the promotional advantage presented by The Archaeology Channel is the feedback we have received from underwriters. For example, New York Madison Avenue advertising firm The Fifth Network promoted Arizona tourism during in six-month campaign from November 2006 through May 2007 and reported their results to us as follows:
As evidenced by the outstanding click and interaction metrics gathered on our campaign, which at some points were as high as 9%, The Archaeology Channel's audience was obviously a fantastic fit for our campaign and exceed our goals handsomely. We would gladly do business with them again as their user basis was advertisement-friendly and their content was hyper-relevant to our client's target market of high-net worth individuals with an interest in adventure travel.
Become an Underwriter
Supporting The Archaeology Channel can be done by sponsoring a video or audio program, listing your organization in our Goods & Services area, attaching your message to one of our most popular pages, securing a mention in our weekly Audio News from Archaeologica, or even posting a banner on our Home Page. All these options are listed in our Rate Sheet. As an Underwriter, you will be credited in a very visible way on the program pages you sponsor. Descriptive statements should outline the nature of your company’s business or your organization’s mission and provide contact information. Your information will be highlighted in an attractive manner that will create a positive impression for you, your organization, or your company and will generate traffic to your website.
To become an Underwriter, download our Underwriting Agreement PDF file. Print out the form, fill it out (please use black ink) and send it back to us (via regular mail or fax), with signature and initial payment. If you would like to discuss details, please e-mail underwriting@archaeologychannel.org. Prepayment is required for the term of the Underwriting Agreement. Payments may be made by credit card as well, and you may contact us to arrange that.
We are willing to negotiate special arrangements. We are always willing to listen to your circumstances and ideas.
Consider also becoming a Member of The Archaeology Channel. Click here to get more information about Membership.
New Opportunities
In 2009, we are expanding the reach of our programming by establishing a presence for The Archaeology Channel in a number of video portals under development by business partners elsewhere on the World Wide Web. We also are planning to distribute programming through public television stations around the United States. As these Internet portals and TV programs are launched, we will announce our participation in them. We anticipate that our audience will grow substantially through these new modes of video distribution. In each case, we are providing more opportunities for our underwriters to support our programming and to receive the benefits of promotion through underwriting messages. If you would like to learn more about how you, your company or your organization can become a part of this expansion of our reach, please contact us at underwriting@archaeologychannel.org.
Our Underwriters
We extend sincere thanks to our current Underwriters, listed below.
Crow
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Cultural Resource Analysts, Inc.  |
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Peten
Travels 
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Turkish
Ministry of Culture and Tourism 
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